HOW USING WRONG BUSINESS NAME CAN AFFECT YOUR BUSINESS GROWTH

HOW USING WRONG BUSINESS NAME CAN AFFECT YOUR BUSINESS GROWTH

The name of your business is not just a label. It is your identity, your brand, your first impression and your passport to opportunities.

Yet many entrepreneurs in Nigeria make the terrible mistake of rushing into business with the wrong name only to realize too late that their growth is affected.

Imagine building your business for years only to discover that your chosen name cannot be registered at the Corporate Affairs Commission (CAC) because it is similar to an existing business or another business has already secured exclusive rights to it.

You are unable to open a corporate account for your business, investors rethink and transactions slip out of your hands.

A wrong business/company name can also send the wrong message. Some names sound too narrow, limiting expansion into other industries.

Others sound unprofessional, making customers doubt your credibility. In today’s competitive market, perception is everything.

The right business or company name should be unique, professional, scalable and protectable under law. This is why you must consult a Business/Corporate Lawyer before settling for a name.

He will run availability searches, ensure the name is not trademarked by another and guide you to pick one that secures your growth.

Choose wisely.

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APEX CHAMBERS, Law Firm of Property/Real Estate and Business/Corporate/Commercial Lawyers, Attorneys, Barristers, Solicitors Advocates, Legal Practitioners rendering legal services, Legal Consultants and Notary Public with Law Office in Port Harcourt, Rivers State, Nigeria

Phone: +234(0)7030868694 (Calls & Whatsapp)
Email: info@apexchambersglobal.com
Website: www.apexchambersglobal.com